Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Authors: Belch, George E. (George Edward), 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2009.
Edition:8th edition
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:Table of contents only
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SDÜ Bilgi Merkezi: Kırmızı Kat

Holdings details from SDÜ Bilgi Merkezi: Kırmızı Kat
Call Number: HF5823 .B387 2009
Copy k.1 Available

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