Advertising : its role in modern marketing /

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Bibliographic Details
Main Authors: Dunn, S. Watson (Samuel Watson), 1918-1997 (Author), Barban, Arnold M. (Author)
Format: Book
Published: Chicago : Dryden Press, [1986].
Edition:Sixth edition
Series:Dryden Press series in marketing
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SDÜ Bilgi Merkezi: Kırmızı Kat

Holdings details from SDÜ Bilgi Merkezi: Kırmızı Kat
Call Number: HF5823 .D78 1986
Copy k.1 Available