The Economics of Advertising (RLE Advertising).
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a devel...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Taylor & Francis Group,
2013.
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| Edition: | 1st ed. |
| Series: | Routledge Library Editions: Advertising Series
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| Subjects: | |
| Online Access: | Click to View |
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| Summary: | What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934. |
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| Physical Description: | 1 online resource (251 pages) |
| ISBN: | 9781136670428 |