The Economics of Advertising (RLE Advertising).

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a devel...

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Hlavní autor: Taylor, Frederic Wilfred.
Médium: E-kniha
Jazyk:English
Vydáno: London : Taylor & Francis Group, 2013.
Edice:Routledge Library Editions: Advertising Ser.
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