The Economics of Advertising (RLE Advertising).

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a devel...

Description complète

Enregistré dans:
Détails bibliographiques
Auteur principal: Taylor, Frederic Wilfred.
Format: eBook
Langue:English
Publié: London : Taylor & Francis Group, 2013.
Collection:Routledge Library Editions: Advertising Ser.
Sujets:
Accès en ligne:Click to View
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!