The Economics of Advertising (RLE Advertising).

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a devel...

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書目詳細資料
主要作者: Taylor, Frederic Wilfred.
格式: 電子書
語言:English
出版: London : Taylor & Francis Group, 2013.
叢編:Routledge Library Editions: Advertising Ser.
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在線閱讀:Click to View
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