The Economics of Advertising (RLE Advertising).

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a devel...


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主要作者: Taylor, Frederic Wilfred.
格式: 电子书
出版: London : Taylor & Francis Group, 2013.
丛编:Routledge Library Editions: Advertising Ser.
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