Advertising Explained (RLE Advertising).

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...

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Bibliographic Details
Main Author: Caton, Dennis.
Format: eBook
Language:English
Published: London : Taylor & Francis Group, 2013.
Series:Routledge Library Editions: Advertising Ser.
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