Advertising Explained (RLE Advertising).
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Taylor & Francis Group,
2013.
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| Edition: | 1st ed. |
| Series: | Routledge Library Editions: Advertising Series
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| Subjects: | |
| Online Access: | Click to View |
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