Advertising Explained (RLE Advertising).

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...

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主要作者: Caton, Dennis.
格式: 電子書
語言:English
出版: London : Taylor & Francis Group, 2013.
叢編:Routledge Library Editions: Advertising Ser.
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