Advertising Explained (RLE Advertising).
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...
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| 主要作者: | |
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| 格式: | 電子 電子書 |
| 語言: | English |
| 出版: |
London :
Taylor & Francis Group,
2013.
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| 版: | 1st ed. |
| 叢編: | Routledge Library Editions: Advertising Series
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| 主題: | |
| 在線閱讀: | Click to View |
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