Brand Zero : The Complete Branding Guide to Start-ups.

If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author...

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Auteur principal: Tai, Jacky.
Format: eBook
Langue:English
Publié: Singapore : Marshall Cavendish International (Asia) Private Limited, 2013.
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100 1 |a Tai, Jacky. 
245 1 0 |a Brand Zero :  |b The Complete Branding Guide to Start-ups. 
264 1 |a Singapore :  |b Marshall Cavendish International (Asia) Private Limited,  |c 2013. 
264 4 |c ©2013. 
300 |a 1 online resource (213 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Intro -- Contents -- Introduction -- 1 -- 2 -- 3 -- 4 -- 5 -- 6 -- 7 -- 8 -- 9 -- 10 -- Final Word -- About The Author. 
520 |a If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
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776 0 8 |i Print version:  |a Tai, Jacky  |t Brand Zero : The Complete Branding Guide to Start-ups  |d Singapore : Marshall Cavendish International (Asia) Private Limited,c2013  |z 9789814408349 
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856 4 0 |u https://ebookcentral.proquest.com/lib/suleyman-ebooks/detail.action?docID=1579738  |z Click to View