Brand Zero : The Complete Branding Guide to Start-ups.
If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author...
Marshall Cavendish International (Asia) Private Limited,
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