YouthNation : Building Remarkable Brands in a Youth-Driven Culture.
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...
John Wiley & Sons, Incorporated,
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