Advertising, Sales and Promotion Management.
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai :
Global Media,
2007.
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| Subjects: | |
| Online Access: | Click to View |
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|---|---|---|---|
| 001 | EBC3011156 | ||
| 003 | MiAaPQ | ||
| 005 | 20231017094749.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 231017s2007 xx o ||||0 eng d | ||
| 020 | |a 9781642875584 |q (electronic bk.) | ||
| 020 | |z 9788184881639 | ||
| 035 | |a (MiAaPQ)EBC3011156 | ||
| 035 | |a (Au-PeEL)EBL3011156 | ||
| 035 | |a (CaPaEBR)ebr10415289 | ||
| 035 | |a (OCoLC)940439807 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823.C48 2008 | |
| 100 | 1 | |a Chunawalla, S.A. | |
| 245 | 1 | 0 | |a Advertising, Sales and Promotion Management. |
| 264 | 1 | |a Mumbai : |b Global Media, |c 2007. | |
| 264 | 4 | |c ©2008. | |
| 300 | |a 1 online resource (528 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER -- CONTENTS -- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION -- FUNDAMENTALS OF ADVERTISING -- ADVERTISING RESEARCH -- MARKETING AND ADVERTISING PLANNING -- ADVERTISING AGENCY -- MARKET ANALYSIS: SEGMENTATION AND TARGETING -- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING -- ART DIRECTION -- MEDIA PLANNING -- PRINT MEDIA -- ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE -- ELECTRONIC MEDIA: RADIO -- OUTDOOR AND TRANSIT MEDIA -- MEDIA OF THE NEW MILLENNIUM-INTERNET -- ADVERTISING REGULATION -- WORD OF MOUTH ADVERTISING -- DIRECT MARKETING -- SALES PROMOTION -- PUBLIC RELATIONS -- NATURE AND SCOPE OF SALES MANAGEMENT -- SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIP -- PERSONAL SELLING OBJECTIVES -- SALES - RELATED MARKETING POLICIES -- PERSONAL SELLING STRATEGY -- THE JOB OF A SALES MANAGER -- SALES ORGANISATION -- PERSONNEL MANAGEMENT IN THE SELLING FIELD -- RECRUITING SALES PERSONNEL -- SELECTING SALES PERSONNEL -- SALES TRAINING -- EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES -- MOTIVATION AND MORALE OF SALES PERSONS -- COMPENSATING SALES PERSONS -- MANAGEMENT OF SALES EXPENSES -- SALES MEETINGS AND SALES CONTESTS -- CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION -- SALES BUDGET -- SALES QUOTAS -- SALES TERRITORIES -- SALES CONTROL AND COST ANALYSIS -- CASE STUDIES. | |
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Chunawalla, S.A. |t Advertising, Sales and Promotion Management |d Mumbai : Global Media,c2007 |z 9788184881639 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/suleyman-ebooks/detail.action?docID=3011156 |z Click to View |