Advertising, Sales and Promotion Management.

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Bibliographic Details
Main Author: Chunawalla, S.A.
Format: eBook
Language:English
Published: Mumbai : Global Media, 2007.
Subjects:
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100 1 |a Chunawalla, S.A. 
245 1 0 |a Advertising, Sales and Promotion Management. 
264 1 |a Mumbai :  |b Global Media,  |c 2007. 
264 4 |c ©2008. 
300 |a 1 online resource (528 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a COVER -- CONTENTS -- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION -- FUNDAMENTALS OF ADVERTISING -- ADVERTISING RESEARCH -- MARKETING AND ADVERTISING PLANNING -- ADVERTISING AGENCY -- MARKET ANALYSIS: SEGMENTATION AND TARGETING -- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING -- ART DIRECTION -- MEDIA PLANNING -- PRINT MEDIA -- ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE -- ELECTRONIC MEDIA: RADIO -- OUTDOOR AND TRANSIT MEDIA -- MEDIA OF THE NEW MILLENNIUM-INTERNET -- ADVERTISING REGULATION -- WORD OF MOUTH ADVERTISING -- DIRECT MARKETING -- SALES PROMOTION -- PUBLIC RELATIONS -- NATURE AND SCOPE OF SALES MANAGEMENT -- SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIP -- PERSONAL SELLING OBJECTIVES -- SALES - RELATED MARKETING POLICIES -- PERSONAL SELLING STRATEGY -- THE JOB OF A SALES MANAGER -- SALES ORGANISATION -- PERSONNEL MANAGEMENT IN THE SELLING FIELD -- RECRUITING SALES PERSONNEL -- SELECTING SALES PERSONNEL -- SALES TRAINING -- EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES -- MOTIVATION AND MORALE OF SALES PERSONS -- COMPENSATING SALES PERSONS -- MANAGEMENT OF SALES EXPENSES -- SALES MEETINGS AND SALES CONTESTS -- CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION -- SALES BUDGET -- SALES QUOTAS -- SALES TERRITORIES -- SALES CONTROL AND COST ANALYSIS -- CASE STUDIES. 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
650 0 |a Advertising. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Chunawalla, S.A.  |t Advertising, Sales and Promotion Management  |d Mumbai : Global Media,c2007  |z 9788184881639 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/suleyman-ebooks/detail.action?docID=3011156  |z Click to View