Advertising, Sales and Promotion Management.

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Bibliographic Details
Main Author: Chunawalla, S.A.
Format: eBook
Language:English
Published: Mumbai : Global Media, 2007.
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Online Access:Click to View
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Table of Contents:
  • COVER
  • CONTENTS
  • BASIC CONCEPTS OF PROMOTION AND COMMUNICATION
  • FUNDAMENTALS OF ADVERTISING
  • ADVERTISING RESEARCH
  • MARKETING AND ADVERTISING PLANNING
  • ADVERTISING AGENCY
  • MARKET ANALYSIS: SEGMENTATION AND TARGETING
  • CREATIVITY, CREATIVE STRATEGY AND COPYWRITING
  • ART DIRECTION
  • MEDIA PLANNING
  • PRINT MEDIA
  • ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE
  • ELECTRONIC MEDIA: RADIO
  • OUTDOOR AND TRANSIT MEDIA
  • MEDIA OF THE NEW MILLENNIUM-INTERNET
  • ADVERTISING REGULATION
  • WORD OF MOUTH ADVERTISING
  • DIRECT MARKETING
  • SALES PROMOTION
  • PUBLIC RELATIONS
  • NATURE AND SCOPE OF SALES MANAGEMENT
  • SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIP
  • PERSONAL SELLING OBJECTIVES
  • SALES - RELATED MARKETING POLICIES
  • PERSONAL SELLING STRATEGY
  • THE JOB OF A SALES MANAGER
  • SALES ORGANISATION
  • PERSONNEL MANAGEMENT IN THE SELLING FIELD
  • RECRUITING SALES PERSONNEL
  • SELECTING SALES PERSONNEL
  • SALES TRAINING
  • EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES
  • MOTIVATION AND MORALE OF SALES PERSONS
  • COMPENSATING SALES PERSONS
  • MANAGEMENT OF SALES EXPENSES
  • SALES MEETINGS AND SALES CONTESTS
  • CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION
  • SALES BUDGET
  • SALES QUOTAS
  • SALES TERRITORIES
  • SALES CONTROL AND COST ANALYSIS
  • CASE STUDIES.