Advertising, Sales and Promotion Management.
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| Format: | eBook |
| Language: | English |
| Published: |
Mumbai :
Global Media,
2007.
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| Subjects: | |
| Online Access: | Click to View |
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Table of Contents:
- COVER
- CONTENTS
- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION
- FUNDAMENTALS OF ADVERTISING
- ADVERTISING RESEARCH
- MARKETING AND ADVERTISING PLANNING
- ADVERTISING AGENCY
- MARKET ANALYSIS: SEGMENTATION AND TARGETING
- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING
- ART DIRECTION
- MEDIA PLANNING
- PRINT MEDIA
- ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE
- ELECTRONIC MEDIA: RADIO
- OUTDOOR AND TRANSIT MEDIA
- MEDIA OF THE NEW MILLENNIUM-INTERNET
- ADVERTISING REGULATION
- WORD OF MOUTH ADVERTISING
- DIRECT MARKETING
- SALES PROMOTION
- PUBLIC RELATIONS
- NATURE AND SCOPE OF SALES MANAGEMENT
- SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIP
- PERSONAL SELLING OBJECTIVES
- SALES - RELATED MARKETING POLICIES
- PERSONAL SELLING STRATEGY
- THE JOB OF A SALES MANAGER
- SALES ORGANISATION
- PERSONNEL MANAGEMENT IN THE SELLING FIELD
- RECRUITING SALES PERSONNEL
- SELECTING SALES PERSONNEL
- SALES TRAINING
- EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES
- MOTIVATION AND MORALE OF SALES PERSONS
- COMPENSATING SALES PERSONS
- MANAGEMENT OF SALES EXPENSES
- SALES MEETINGS AND SALES CONTESTS
- CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION
- SALES BUDGET
- SALES QUOTAS
- SALES TERRITORIES
- SALES CONTROL AND COST ANALYSIS
- CASE STUDIES.