First Steps in Advertising and Sales Promotion.

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Bibliographic Details
Main Author: Chunawalla, S.A.
Format: eBook
Language:English
Published: Mumbai : Global Media, 2009.
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Online Access:Click to View
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100 1 |a Chunawalla, S.A. 
245 1 0 |a First Steps in Advertising and Sales Promotion. 
264 1 |a Mumbai :  |b Global Media,  |c 2009. 
264 4 |c ©2010. 
300 |a 1 online resource (199 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION. 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
650 0 |a Advertising. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Chunawalla, S.A.  |t First Steps in Advertising and Sales Promotion  |d Mumbai : Global Media,c2009  |z 9789350243411 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/suleyman-ebooks/detail.action?docID=3011443  |z Click to View