First Steps in Advertising and Sales Promotion.
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Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Mumbai :
Global Media,
2009.
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Subjects: | |
Online Access: | Click to View |
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LEADER | 01946nam a22003853i 4500 | ||
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001 | EBC3011443 | ||
003 | MiAaPQ | ||
005 | 20230112101559.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 230112s2009 xx o ||||0 eng d | ||
020 | |a 9789350432402 |q (electronic bk.) | ||
020 | |z 9789350243411 | ||
035 | |a (MiAaPQ)EBC3011443 | ||
035 | |a (Au-PeEL)EBL3011443 | ||
035 | |a (CaPaEBR)ebr10416180 | ||
035 | |a (OCoLC)923634429 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5823.C48 2010 | |
100 | 1 | |a Chunawalla, S.A. | |
245 | 1 | 0 | |a First Steps in Advertising and Sales Promotion. |
264 | 1 | |a Mumbai : |b Global Media, |c 2009. | |
264 | 4 | |c ©2010. | |
300 | |a 1 online resource (199 pages) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
505 | 0 | |a COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION. | |
588 | |a Description based on publisher supplied metadata and other sources. | ||
590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
650 | 0 | |a Advertising. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Chunawalla, S.A. |t First Steps in Advertising and Sales Promotion |d Mumbai : Global Media,c2009 |z 9789350243411 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/suleyman-ebooks/detail.action?docID=3011443 |z Click to View |