First Steps in Advertising and Sales Promotion.
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Mumbai :
Global Media,
2009.
|
| Subjects: | |
| Online Access: | Click to View |
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| LEADER | 01946nam a22003853i 4500 | ||
|---|---|---|---|
| 001 | EBC3011443 | ||
| 003 | MiAaPQ | ||
| 005 | 20220120070222.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 220120s2009 xx o ||||0 eng d | ||
| 020 | |a 9789350432402 |q (electronic bk.) | ||
| 020 | |z 9789350243411 | ||
| 035 | |a (MiAaPQ)EBC3011443 | ||
| 035 | |a (Au-PeEL)EBL3011443 | ||
| 035 | |a (CaPaEBR)ebr10416180 | ||
| 035 | |a (OCoLC)923634429 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823.C48 2010 | |
| 100 | 1 | |a Chunawalla, S.A. | |
| 245 | 1 | 0 | |a First Steps in Advertising and Sales Promotion. |
| 264 | 1 | |a Mumbai : |b Global Media, |c 2009. | |
| 264 | 4 | |c ©2010. | |
| 300 | |a 1 online resource (199 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION. | |
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Chunawalla, S.A. |t First Steps in Advertising and Sales Promotion |d Mumbai : Global Media,c2009 |z 9789350243411 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/suleyman-ebooks/detail.action?docID=3011443 |z Click to View |