First Steps in Advertising and Sales Promotion.

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Bibliographic Details
Main Author: Chunawalla, S.A.
Format: eBook
Language:English
Published: Mumbai : Global Media, 2009.
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Table of Contents:
  • COVER
  • CONTENTS
  • COMMUNICATION PROCESS AND PROMOTION
  • INTRODUCTION TO ADVERTISING
  • ADVERTISING PLANNING PROCESS
  • ECONOMIC ASPECTS OF ADVERTISING
  • COMMUNICATION MIX
  • APPEALS IN ADVERTISING
  • COPYWRITING
  • CAMPAIGN PLANNING IN ADVERTISING
  • TYPES OF MEDIA
  • MEDIA PLANNING AND SCHEDULING
  • ADVERTISING AGENCY
  • EVALUATION OF ADVERTISING EFFECTIVENESS
  • LEGAL AND ETHICAL ASPECTS OF ADVERTISING
  • SALES PROMOTION AND SALES PROMOTION.