First Steps in Advertising and Sales Promotion.
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Mumbai :
Global Media,
2009.
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| Subjects: | |
| Online Access: | Click to View |
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Table of Contents:
- COVER
- CONTENTS
- COMMUNICATION PROCESS AND PROMOTION
- INTRODUCTION TO ADVERTISING
- ADVERTISING PLANNING PROCESS
- ECONOMIC ASPECTS OF ADVERTISING
- COMMUNICATION MIX
- APPEALS IN ADVERTISING
- COPYWRITING
- CAMPAIGN PLANNING IN ADVERTISING
- TYPES OF MEDIA
- MEDIA PLANNING AND SCHEDULING
- ADVERTISING AGENCY
- EVALUATION OF ADVERTISING EFFECTIVENESS
- LEGAL AND ETHICAL ASPECTS OF ADVERTISING
- SALES PROMOTION AND SALES PROMOTION.