Digital Communication Management

The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolate...

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Bibliographic Details
Main Author: Beatriz Peña-Acuña (Author)
Format: eBook
Published: IntechOpen 2018
Subjects:
Online Access:Description of rights in Directory of Open Access Books (DOAB):
https://www.intechopen.com/books/digital-communication-management
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005 20191003
007 cr cn
008 191003s|||| xx o 0 u ||| |
020 |a 9781789235142 
020 |a 9781789235159 
024 7 |a 10.5772/intechopen.70959  |2 doi 
100 1 |a Beatriz Peña-Acuña  |4 aut 
245 1 |a Digital Communication Management 
260 |b IntechOpen  |c 2018 
300 |a 1 electronic resource (178 p.) 
520 |a The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. 
546 |a English 
650 0 |a Business 
653 |a Social Sciences and Humanities 
653 |a Business, Management and Economics 
653 |a Business Administration 
856 4 0 |u https://www.doabooks.org/doab?func=fulltext&rid=37486  |z Description of rights in Directory of Open Access Books (DOAB): 
856 4 0 |u https://www.intechopen.com/books/digital-communication-management