Marketing island destinations concepts and cases /
Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has...
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Corporate Author: | |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
Oxford :
Elsevier,
2010.
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Series: | Elsevier insights
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Subjects: | |
Online Access: | ScienceDirect |
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